Website build proposal

The platform behind Take Your Edge Back.

You handed us a real spec: a premium, clinically-guided telehealth platform for men and women. This is the roadmap to build it — a headless, conversion-first site wired to your backend, shipped in phases so revenue starts before the whole thing is done.

Headless · Wizlo API · Gr4vy · quiz-to-stack funnel · ~20 pages

What this actually is

Not a website. A conversion engine for telehealth.

Your spec isn't a brochure site — it's an e-commerce platform: a symptom-and-goal quiz that recommends product "stacks," ad campaigns routed to the right landing page, hidden pricing revealed inside the intake flow, and a checkout wired to your telehealth backend and payments. We build the entire front end and connect it to Wizlo, Gr4vy and Tapfiliate, with the compliance guardrails baked in from day one.

The build

Two phases. Revenue starts after Phase 1.

We ship the marketing site and funnel first — the part that drives traffic and captures intent — then layer commerce and the backend on top. You're live and generating leads while the technical integrations come online.

Phase 1 · ~2 weeks

The site & funnel

~2 wksbuild + polish

~$15Kfixed

Livegenerating leads

~20 pages: home, men & women, testosterone, menopause, peptides, weight-loss / GLP-1, longevity, sexual health, labs, products, stacks, about, founders, science, how-it-works, FAQ, legal
The quiz → product-stack recommendation flow
Ad → landing-page routing logic
Full brand system, responsive, fast, SEO-ready
Compliance-swept copy (cosmetic/telehealth-safe language)
Lead capture + intake entry points

Phase 2 · ~2–3 weeks

Commerce & backend

~2–3 wksbuild + test

~$15–20Kscope-dependent

Fulle-commerce live

Wizlo headless API integration (products, intake, patient flow)
Gr4vy payments & checkout
Tapfiliate affiliate tracking
Hidden-pricing logic (revealed inside intake/consult)
Labs integration (Quest / Labcorp) if in scope
End-to-end testing + compliance review

Timeline

Live in ~2 weeks. Fully loaded in ~4–5.

Once we have the brand assets and API access, the clock starts. AI-assisted development means this moves in weeks, not months.

Week 1

Brand + core pages

System, home, audience & product pages

Week 2

Quiz + funnel · Phase 1 LIVE

Quiz-to-stack, ad routing, launch

Week 3

Wizlo + catalog

API wiring, product data, pricing logic

Week 4

Payments + affiliate

Gr4vy checkout, Tapfiliate

Week 5

Test + compliance

QA, edge cases, launch commerce

Investment

Build it once. Then we run it for you.

One-time build

~$30–35K

Phase 1 (site + funnel) ~$15K + Phase 2 (commerce + integrations) ~$15–20K. Phased invoicing — you pay for Phase 1, see it live, then greenlight Phase 2.

Ongoing management

$1,500/mo

Hosting, maintenance, updates, new product & landing pages for your ad campaigns, and funnel optimization. This is a live revenue platform — it needs an owner. Scales up as you add products and channels.

Ranges reflect that the backend scope depends on Wizlo & Gr4vy API complexity. Final Phase 2 number is locked once we review the API docs. If any single integration needs a specialist, it's covered within scope.

To start

What we need from you.

Two items are true blockers for the backend; everything else we build in parallel.

Backend / integrations

Wizlo API keys + full API docs (blocker)
Gr4vy payment account + keys (blocker)
Tapfiliate affiliate account + key
Quest / Labcorp lab access (if in scope)

Brand & content

Full brand package (logo, colors, fonts)
Product catalog + actual pricing
Founder videos + photos
Page copy, or the go-ahead for us to write it

Access & legal

Domain + hosting details
Privacy policy, notice of privacy practices, refund policy
Sign-off on health-claims language (telehealth + controlled substances)

Send the two keys. We start Phase 1.

Get us the Wizlo and Gr4vy access plus the brand package, and we'll have your site live and capturing leads in about two weeks — the backend coming online right behind it.

Let's build it